SU to Host “HSBC Business Case Competition 2019”

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To prepare millennials for business challenges in the new era, Putra Sampoerna Foundation (PSF) and PT Bank HSBC Indonesia (HSBC Indonesia) held “HSBC Business Case Competition 2019” on 29 April 2019 at Sampoerna University, L’Avenue, South Jakarta. In its sixth year, the competition shows the commitment of both entities to building innovative future talents equipped with the skill sets to solve real management cases in the corporate world.

The young generation as the nation’s successor plays a key role in tackling business challenges in the new era. According to World Bank data in October 2018, Indonesia is ranked number 87 out of 157 countries around the world in the Human Capital Index (HCI). Meanwhile, our neighboring countries Singapore and Malaysia are ranked 11th and 33rd. World Bank also considers the need to improve human capital quality to strengthen the nation’s potential.

At this year’s HSBC Business Case Competition, Dr. Wahyoe Soedarmono (Head of Management Study Program, Sampoerna University) presented “Recognizing Innovative Ways of Working” seminar discussing the current trends and work culture found not only in progressive new companies but are now also applied in corporations and banking industry.

“We hope that this seminar can paint a real picture of the corporate world the culture that’s adjusted to the preferences of today’s workforce,” Wahyoe explained.

President Director of PT Bank HSBC Indonesia Sumit Dutta said, “With technology developing at a rapid pace, a range of skills is now needed to succeed in the workplace. HSBC Business Case Competition bridges the academic world faced by students with the real problems of the corporate world.”

Further, he stated the goal is that participants understand and are better prepared to face corporate challenges in the new era. “Through this competition, the participants will be guided and developed to be able to think critically so that they can provide solutions to real global-scale case studies of the business world,” Dutta added.

The participants were trained to improve special skills useful for future roles. These skills include the ability to think critically, analytically, creatively, innovatively and communicatively, with adequate presentation skills.

HSBC Business Case Competition is a prestigious event for undergraduate students from economics and business faculties from various leading universities in Indonesia. This year, there were 15 university representative teams from the Greater Jakarta area, Yogyakarta, Bandung, and Surabaya, involving judges from the corporate executives and experts.

“As the winner, a team representing Universitas Prasetya Mulya with their “Brains on Fire” business plan would represent Indonesia against winning teams from Asia Pacific countries and beyond in the International Business Case Competition in Hong Kong in June 2019.”

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